Customer relationship management?
can sound intimidating to small- and mid-sized businesses.
After all,if your company only has a handful of customers,why do you need a dedicated process or system to keep track of them? A few spreadsheets and rules of thumb will do just fine. But what happens when business starts to boom? At some point,the organization will need to implement a customer contact management system that?s more organized and streamlined than a mass of spreadsheets. And such a migration could be painful if the decision has been put off a few too many months,or even years. At its core,a CRM is not just useful to large enterprise companies -- it`s essential for businesses of all sizes.